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Marketing in Different Levels of Prevention

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Official data in SubjectManager for the following academic year: 2020-2021

Course director

Dr. Tímea VARJAS (vtimi_68@yahoo.com), assistant professor

Department of Public Health Medicine

Subject data

Code of subject: OXFMPR-z-T  |  1 credit  |  Dentistry |  Optional module  |  both semesters

Prerequisites: -

Number of hours/semester

12 lectures + 0 practices + 0 seminars = total of 12 hours

Course headcount limitations

min. 4 – max. 30 person

Available as Campus course for 10 student(s). Campus-faculties: ETK GYTK TTK


What can influence the public attitude to health? How can laymen get information about health and diseases? What are the advantages and disadvantages of media in these topics? How can we use marketing models in disease prevention? These and other important issues can be answered on this course. However the effectiveness of the primary prevention is the highest the most of the resources are assigned to tertiary prevention.
The marketing approach is particularly important to medical practitioners, as they are involved in the health sector as an economic system. Students can learn some special marketing method which can help to prevent their patients' diseases.


  • 1. History of marketing - Development of marketing - Dr. Berényi Károly
  • 2. Subliminal message - Dr. Berényi Károly
  • 3. Promotion - opinion-forming effect of media - Dr. Berényi Károly
  • 4. ,,Marketing mix", ,,4P" - ,,7P" - Dr. Berényi Károly
  • 5. Health as a service - Dr. Berényi Károly
  • 6. Primary, secundary and tertiary prevention in media - Dr. Berényi Károly
  • 7. Preventive tasks in marketing for communicable and non-communicable diseases. - Dr. Berényi Károly
  • 8. Lifestyle-marketing - Dr. Berényi Károly
  • 9. Nutrition-marketin - Dr. Berényi Károly
  • 10. Drug-marketing - Dietary supplement-marketing - Dr. Berényi Károly
  • 11. How to use marketing for individual medical work? - Dr. Berényi Károly
  • 12. How to use the marketing in health promotion. Primary prevention - pros and cons - Health promotion approach to marketing opportunities - Dr. Berényi Károly



Reading material

Obligatory literature

Literature developed by the Department


Recommended literature

Philip Kotler: Marketing Management

Conditions for acceptance of the semester

Absences should not exceed 15% of lectures and practicals (2x45 min). Otherwise signature of grade book is denied.
Examination: written test

Mid-term exams

Examination: written test

Making up for missed classes

based on individual consideration

Exam topics/questions



Instructor / tutor of practices and seminars