Applied Pharmacy 2.: Economics, Health Economics

Daten

Offizielle Daten in der Fachveröffentlichung für das folgende akademische Jahr: 2026-2027

Thematik

The content of the semester is focusing on the fundamental functioning of the health-economic market. Basic functioning of the pharmaceutical and health-care market, further the basic fundamentals of economics relevant for pharmacy students will be discussed. Students will be introduced with methodologies and complex knowledge enabling them to evaluate the costs and benefits of drug therapy, further the fundamentals of marketing related to the pharmacy supply system. The basic task of the subject is to establish students' pharmaceutical and associated economical knowledge in order to gain applied knowledge in the field in the pharmacy and healthcare. The aim of the subject is to attract students' interest to health-economics and marketing related topics. Interactive group work of the seminars will improve problem -solving skills and creative thinking skills.

Vorlesungen

• 1. The placebo effect - Vida Róbert György
• 2. Mechanisms underlying the placebo effect - Vida Róbert György
• 3. Development of the 5 expectations and requirements for medicines - Vida Róbert György
• 4. Basic Economic Terms and Microeconomics 1. - Fittler András Tamás
• 5. Basic Economic Terms and Microeconomics 2. - Fittler András Tamás
• 6. Market mechanism Supply & Demand 1. - Fittler András Tamás
• 7. Market mechanism Supply & Demand 2. - Fittler András Tamás
• 8. Perfect and Imperfect markets 1. - Fittler András Tamás
• 9. Perfect and Imperfect markets 2. - Fittler András Tamás
• 10. Basics of macroeconomics, the circular flow model and GDP - Fittler András Tamás
• 11. Fundamentals of Health Economics, Health Policy - Vida Róbert György
• 12. Health Expenditures, Drug/Healthcare costs, Cost control techniques 1. - Vida Róbert György
• 13. Health Expenditures, Drug/Healthcare costs, Cost control techniques 2. - Vida Róbert György
• 14. Lifecycle and Pricing of drugs - Vida Róbert György
• 15. The Costs of Health Care, the Benefits of Health Care. - Vida Róbert György
• 16. Drug utilization studies - Vida Róbert György
• 17. Decision analysis and decision tree theory - Ashraf Amir Reza
• 18. Health technology assessment 1. - Vida Róbert György
• 19. Health technology assessment 2. - Vida Róbert György
• 20. System of Objectified Judgement Analysis (SOJA) - Kovács Sándor
• 21. Quality of life determinants and measurement - Vida Róbert György
• 22. Quality of life questionnaires - Vida Róbert György
• 23. Life tables and extrapolation - Kovács Sándor
• 24. Sensitivity analysis - Kovács Sándor
• 25. Introduction to and history of marketing. - Fittler András Tamás
• 26. The Market & The customer-perceived value - Fittler András Tamás
• 27. Basics of Marketing - Fittler András Tamás
• 28. Marketing mix and SWOT analysis - Fittler András Tamás

Praktika

Seminare

• 1. Main Pharmacoeconomic evaluations - Vida Róbert György
• 2. Drug/Healthcare costs, Cost control techniques seminar - Vida Róbert György
• 3. Evaluation of different Health Care Systems based on the film SICKO 1. - Vida Róbert György
• 4. Evaluation of different Health Care Systems based on the film SICKO 2. - Ashraf Amir Reza
• 5. Interactive discussion of different Health Care Systems. - Fittler András Tamás
• 6. Decision analysis and decision tree examples - Ashraf Amir Reza
• 7. Midterm test - Vida Róbert György
• 8. Measuring and valuing health outcomes (QALY) and costs in practice - Kovács Sándor
• 9. Decision analytic modelling: Markov models - Kovács Sándor
• 10. Marketing Communication, Regulations on Drug-Advertising - Fittler András Tamás
• 11. Channels of distribution in the pharmaceutical supply chain - Fittler András Tamás
• 12. End-of-the term test - Vida Róbert György
• 13. End-of-the term test - Vida Róbert György
• 14. End-of-the term test - Vida Róbert György

Materialien zum Aneignen des Lehrstoffes

Obligatorische Literatur

Vom Institut veröffentlichter Lehrstoff

Study materials will be uploaded as PDF files to Microsoft Teams. Further readings and individual or group tasks will also be uploaded to the respective lecture topics on Microsoft Teams. 

Skript

Empfohlene Literatur

J.L. Bootman, R. J. Townsend, W. F. McGhan (eds.): Principles of Pharmacoeconomics, Harvey Whitney Book Company, 2002.

Robert S. Beardsley, Carole L. Kimberlin, William N. Tindall: Communication Skills in Pharmacy Practice, 6th edition, Wolters Kluwer, Lipincott Williams & Wilkins, 2012.

Rosemary R. Berardi, Stefanie P. Ferreri et al.: Handbook of Nonpresciption Drugs, 17th edition, American Pharmacists Association, 2012.

John P. Griffin, John Posner, Geoffrey R. Barker: The Textbook of Pharmaceutical Medicine, 7th Edition, 2013.

Paul Rutter: Community Pharmacy - Symptoms, Diagnosis and Treatment. 4th Edition Elsevier 2017.

Voraussetzung zum Absolvieren des Semesters

Regular class attendance is required (a maximum of 25% absence is accepted). 

Assignments given in class should be completed during term time (which are criterion requirements for the course). and end-of-term tests must be taken. Although passing the tests is not obligatory, it is advisable, as doing so will likely result in better outcomes and a recommended grade for AP2. Please note that there is a retake opportunity only for the end-of-term test. 

Semesteranforderungen

Mid-Term Test: During the semester, a mid-term test will be administered. In the case of an unsuccessful or missed test, two additional questions may be added to the end-of-term test. The number of additional questions will depend on the number of unsuccessful or missed assignments as well. There is no re-examination opportunity for unsuccessful or missed mid-term tests. 

The end-of-term test is scheduled during the regular lecture time and will cover the entire semester’s curriculum.  Additional questions may be included if the student has not completed an assignment during the semester or if the mid-term test was unsuccessful. 

If the end-of-term test is passed with a grade (2) or higher, its grade may be accepted as the examination grade for the course. 

Möglichkeiten zur Nachholung der Fehlzeiten

Retake opportunity is possible following personal discussion for the end-of-the term test.

Prüfungsfragen

Assessment of the student performance is carried out according to a five-grade scale: 100-86,1% -excellent (5); 86-77,1% -good (4); 77-68,1% -satisfactory (3); 68-60,1% -pass (2); and below 60,0% -fail (1) respectively. Final recommended semester exam grade for AP2 is based upon the end-of-the term test.

Prüfer

• Ashraf Amir Reza
• Botz Lajos
• Fittler András Tamás
• Vida Róbert György

Praktika, Seminarleiter/innen

• Ashraf Amir Reza
• Fittler András Tamás
• Kovács Sándor
• Somogyi-Végh Anna
• Vida Róbert György