Adatok
A Tantárgybejelentőben megadott hivatalos adatok az alábbi tanévre: 2024-2025
Tantárgyfelelős
-
Varjas Tímea
assistant professor,
Department of Public Health Medicine
Óraszámok/félév
előadás: 12 óra
gyakorlat: 0 óra
szeminárium: 0 óra
összesen: 12 óra
Tárgyadatok
- Kód: OAF-MPR-T
- 1 kredit
- General Medicine
- Optional modul
- both
Nincs
Kurzus létszámkorlát
min. 5 fő – max. 30 fő
Campus kurzusként elérhető . Campus-karok: ÁOK BTK ETK GYTK TTK
Tematika
What can influence the public attitude to health? How can laymen get information about health and diseases? What are the advantages and disadvantages of media in these topics? How can we use marketing models in disease prevention? These and other important issues can be answered on this course. However the effectiveness of the primary prevention is the highest the most of the resources are assigned to tertiary prevention.
The marketing approach is particularly important to medical practitioners, as they are involved in the health sector as an economic system. Students can learn some special marketing method which can help to prevent their patients' diseases.
Előadások
- 1. History of marketing - Development of marketing - Berényi Károly
- 2. Subliminal message - Berényi Károly
- 3. Promotion - opinion-forming effect of media - Berényi Károly
- 4. ,,Marketing mix", ,,4P" - ,,7P" - Berényi Károly
- 5. Health as a service - Berényi Károly
- 6. Primary, secundary and tertiary prevention in media - Berényi Károly
- 7. Preventive tasks in marketing for communicable and non-communicable diseases. - Berényi Károly
- 8. Lifestyle-marketing - Berényi Károly
- 9. Nutrition-marketin - Berényi Károly
- 10. Drug-marketing - Dietary supplement-marketing - Berényi Károly
- 11. How to use marketing for individual medical work? - Berényi Károly
- 12. How to use the marketing in health promotion. Primary prevention - pros and cons - Health promotion approach to marketing opportunities - Berényi Károly
Gyakorlatok
Szemináriumok
A tananyag elsajátításához szükséges segédanyagok
Kötelező irodalom
Saját oktatási anyag
Jegyzet
Ajánlott irodalom
Philip Kotler: Marketing Management
A félév elfogadásának feltételei
Absences should not exceed 15% of lectures and practicals (2x45 min). Otherwise signature of grade book is denied.
Examination: written test
Félévközi ellenőrzések
Examination: written test
Távolmaradás pótlásának lehetőségei
based on individual consideration
Vizsgakérdések
Neptun