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Marketing in Different Levels of Prevention

Daten

Offizielle Daten in der Fachveröffentlichung für das folgende akademische Jahr: 2024-2025

Lehrbeauftragte/r

Semesterwochenstunden

Vorlesungen: 12

Praktika: 0

Seminare: 0

Insgesamt: 12

Fachangaben

  • Kode des Kurses: OXF-MPR-h-T
  • 1 kredit
  • General Medicine
  • Optional modul
  • both
Voraussetzungen:

keine

Zahl der Kursteilnehmer für den Kurs:

min. 5 – max. 30

Erreichbar als Campus-Kurs für . Campus-karok: ÁOK BTK ETK GYTK TTK

Thematik

What can influence the public attitude to health? How can laymen get information about health and diseases? What are the advantages and disadvantages of media in these topics? How can we use marketing models in disease prevention? These and other important issues can be answered on this course. However the effectiveness of the primary prevention is the highest the most of the resources are assigned to tertiary prevention.

The marketing approach is particularly important to medical practitioners, as they are involved in the health sector as an economic system. Students can learn some special marketing method which can help to prevent their patients' diseases.

Vorlesungen

  • 1. History of marketing - Development of marketing - Berényi Károly
  • 2. Subliminal message - Berényi Károly
  • 3. Promotion - opinion-forming effect of media - Berényi Károly
  • 4. ,,Marketing mix", ,,4P" - ,,7P" - Berényi Károly
  • 5. Health as a service - Berényi Károly
  • 6. Primary, secundary and tertiary prevention in media - Berényi Károly
  • 7. Preventive tasks in marketing for communicable and non-communicable diseases. - Berényi Károly
  • 8. Lifestyle-marketing - Berényi Károly
  • 9. Nutrition-marketin - Berényi Károly
  • 10. Drug-marketing - Dietary supplement-marketing - Berényi Károly
  • 11. How to use marketing for individual medical work? - Berényi Károly
  • 12. How to use the marketing in health promotion. Primary prevention - pros and cons - Health promotion approach to marketing opportunities - Berényi Károly

Praktika

Seminare

Materialien zum Aneignen des Lehrstoffes

Obligatorische Literatur

Vom Institut veröffentlichter Lehrstoff

Skript

Empfohlene Literatur

Philip Kotler: Marketing Management

Voraussetzung zum Absolvieren des Semesters

Absences should not exceed 15% of lectures and practicals (2x45 min). Otherwise signature of grade book is denied.

Examination: written test

Semesteranforderungen

Examination: written test

Möglichkeiten zur Nachholung der Fehlzeiten

based on individual consideration

Prüfungsfragen

Neptun

Prüfer

Praktika, Seminarleiter/innen

Rólunk