Like all other areas of life, the process of enrollment has been radically changed by the pandemic, so the campaign based on our city, UP campuses and the university community had to be carried out online. Its success is confirmed by an international communication award as well.
In cooperation with the FERLING PR agency, the university responded to the changed circumstances with a diversified campaign featuring an app, an online festival, interactive drone sightseeing, and strong social media presence. Each of the campaign elements served a specific purpose.
The “Irány a PTE!” application gathered the most important news, information, events related to enrollment. The “Irány a PTE!” cultural festival gave an insight into the diversity of student life and the bustle of being a UP student. The “Irány a PTE!” website presents the campuses, the city, and its surroundings as an interactive publication with spectacular drone videos.
The campaign was coordinated by the UP International Centre and involved all faculties of the university. This successful collaboration has been recognized by the International Public Relations Association, IPRA. The IPRA Golden World Awards is one of the most prestigious awards, with an international jury choosing 93 winners this year, including UP’s enrollment campaign: it was chosen as the best in the digital creativity category.
Source:
PTE
Photo:
Szabolcs CSORTOS/UnivPécs